A study of marketing and its role as the backbone of any business activity

A marketing manager is also responsible for managing the other employees of the department. However, there may be important fringe groups who may have an influence over the intended target or stake in the product. The entire enterprise benefits from market research and the insights it generates.

As per definition SCM is the management of a network of all business processes and activities involving procurement of raw materials, manufacturing and distribution management of Finished Goods. Distribution Channel Members — The product is handled and provided to the customer through this channel making them an important category of targets.

Some of these fringe groups may include: It is essential that the marketing personnel stick to the budget. The media, opinion leaders, Trade associations and special interest groups are some of these influencers.

Marketing research also helps to identify the strengths and weaknesses of the business and its competitors. These interactions can be in person, over the phone and over email or chat. Marketing Analysts employ marketing tools such as surveys or studies to discover information that may be useful for marketing.

His responsibility is the implementation of the marketing strategies of the organization. It brings in new customers and creates new business opportunities for the enterprise.

Target Market Composition — The people who make up the target market need to be considered before committing to a promotional mix. This will be performed through the help of the creative team by creating campaigns, events, advertisements, as well as promotional material. Sourcing of raw materials and vendors to supply the right quality, quantity and at right price calls for dynamic procurement strategy spanning across countries.

This eventually helps a business to eliminate its weakness, work upon its strength and to exploit the weaknesses of the competitors to wean away the customers from the competitors. Factory visits, meetings and interviews with designers and engineers, motor shows, sponsorships, displays at public arenas and well planned advertisement campaigns were part of this strategy.

Marketing Mix | Promotion in Four P’s

Despite this shift, customer perception remained low, an unfortunate carry over from the past. The other way to collect information is via external channels, through interaction with social media and internet.

Conversely, an internet generation used to instant gratification may need to be provided more focused and targeted messages. The health of the inventory turn relates to the health of business.

Supply Chain Management - Definition and importance of its strategies

Share 49 Shares As part of the marketing mixpromotion includes all activities that involve communicating with the customer about the product and its benefits and features. Since any loss of inventory anywhere in the supply chain would result in loss of value, effective control of inventory and visibility of inventory gains importance as a key factor of Supply Chain Management function.

But since the result is often an increase in sales or customer loyalty, there is thought to be long term return on this investment. It promotes and establishes a business in its niche, based on the products or services the business is offering. They report to the marketing manager.

Branding A brand is the identity of a company. Through the promotional mix, a company aims to fulfill two basic objectives. It is also essential to know how the company is placed in relation to its competitors, why the customers prefer the other companies, what customers the competitors target and the relationship they have with their customers.

It is the responsibility of the marketing department to come up with creative ideas, whether it is for promotional purposes or to create a new product. The available information is filtered to include those areas which will be most relevant to the target audience.

The finished goods out of these different factory locations then pass through various chains of distribution network involving warehouses, exports to different countries or local markets, distributors, retailers and finally to the end customer.

In attempting to address the second challenge, the company needed to encourage consumers to think about buying the product. Stage in the Product Lifecycle — During the beginning of the lifecyclethere may need to be more aggressive and informational advertising, while a slowdown in promotions may be seen during the later stages.

What Are Marketing Activities?

The creative services and social media marketing report to the marketing manager and work under him. The person in this role is responsible for all the marketing strategies that are created and implemented.

An integrated press and public relations plan was devised and rolled out to address the first challenge and communicate the changed company and product to the audience. Global markets are expanding beyond borders and re-defining the way demand and supplies are managed. We can thus see that the marketing department is essential not only for positioning and promoting a product but also for providing vital information to the organization about all aspects of the business.

The Allocated and Available Budge — A certain total budget is set for promotional activities and these then need to be designed and executed within these constraints. These could include newspapers, magazines, talk shows and new media such as social networks and blogs.

But often it may also be needed in times of rebranding or building up a failing product. Most companies will use a mix of these two strategies at different points in time.Jun 29,  · Marketing isn't as simple as paid advertising on television or in newspapers. Marketing is any technique used to make the public aware of a company and what it has to offer over its competitors.

Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and billsimas.com businesses will dedicate specific staff and departments for the purpose of marketing.

Any activities that a business or organization undertakes to build brand awareness are known as marketing activities.

Even in a time period in which it is easier to create robust marketing materials than ever, the irony is that the larger number of resources means that the competition is only.

Marketing is the backbone of every business organization in the world. It is the act of understanding the customer needs and selling a product to satisfy his needs where in a market expansion happens.

The Role of Marketing As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the role of the marketing function.

Marketing: Why is it Important? For a company or institution to grow, it must build strong customer relationships.

Five Examples of Marketing Activities

That’s where an effective integrated marketing plan comes in. With a comprehensive, integrated marketing plan, you can effectively communicate UCR’s mission, values and messages in ways that speak to your target audience.

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A study of marketing and its role as the backbone of any business activity
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