The following five steps can help you write and effectively use white papers: That said, according to the above distinctions, white papers do play a key role in educating and engaging buyers at a deeper level than your typical eBook.
Review the following questions in preparation for title brainstorming: For a guide to ethical curation, download our complete eBook on the topic: If you are selling a product or service that will help your readers, make sure to mention it at the end.
Be sure the flow of your white paper is in line with your goals. Map out sections and subsections. To edit your content, read it backwards. You will probably end up writing at least ten pages to make your point.
Answering this question will help readers understand why your solution is how to write a white paper outline value; and more importantly, entice them to continue reading.
In return, they may buy from you later. Customers frequently read only the abstract and conclusion of white papers, so provide material that gives them a good reason to read the details.
Customers respond better to informative write-ups than they do to blatant ads. Optimal title length for search engines: Ensure your white paper has been run through several editors for quality control.
Provide a detailed description of each part of the solution. Set up the problem, need or pain point right up front. It will ensure your messaging and content are on-target, and that information flows in an easy-to-follow manner for your readers.
Use a direct structure format for the creation of your abstract. The Problem -- Two-to-three paragraphs covering the problem and a little background. Wait for your pitch — If you are writing a white paper about an industry trend or a technical subject, it can be tempting to quickly dive in and explain how your company or product can address the topic.
This and the following section are the meat of the white paper. Include images — Using graphics in your white paper helps a reader visualize what you are explaining. Oh, the roads you will travel in trying to figure this one out.
Plan on many revisions. What are you providing in this white paper that your audience cannot get elsewhere? Be sure to include team members as part of the development and review of the outline to ensure your white paper plan is on target.
For more helpful tips on how to create compelling content targeted towards engineers, download our free guide, Smart Marketing for Engineers. This may include resources you have sourced throughout the white paper. But it also provides real information that the reader can use. Have a topic people will want to read.
Why should I read this white paper? Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way.
Teams to align with include: Outline your content —To make sure you provide adequate detail for your white paper, outline your content first, including the following recommended sections: Tell them what you told them.In this post, you’ll learn how to write white papers that don’t suck.
Instead of cranking out crap to meet ill-conceived content quotas, it will walk through how to plan.
White papers are widely used among organizations and corporations to explain a problem and describe a solution that can meet that need, such as a product, service or program. Although the outline is intended to be the map or blueprint for writing your white paper, maintain the flexibility to adjust your outline as necessary once writing begins.
Map out sections and subsections. A good white paper is informative and is designed to show off the advantages of a product or technology. White papers are perhaps the most challenging type of technical document to write.
They require a deep understanding both of a product's technology and of its application.Download