There were already ultrathin laptops long before Apple introduced the MacBook Air. Apparently, the company was producing and selling an array of computer products that were redundant and confusing.
The user interface of these consumer electronic devices also employs the same functional and design principles centred on simplicity thereby creating a strong sense of familiarity. It is important to remember that these products were not original.
It has the same look and feel, regardless of the country you are viewing the site in, but the content is highly customized in the local language, trans-created, or reviewed by local copywriters.
The brand equity and customer Strategy of apple brand which Apple embodies is extremely strong. Apple creates the culture and customers become its embodiment. Products whose market includes Microsoft computer users for example MobileMe, QuickTime, Bonjour, and Safari have been named so they are somewhat neutral, and therefore more acceptable to Windows users.
Although it seems they are doing Apple a favour, these carriers are actually marketing themselves using the iPhone as bait, thereby luring customers or the target market toward their respective mobile and data services.
However, what about raising the idea that the standardization of Apple products may in fact precisely answer the requirement for cultural understanding?
The Apple Brand Personality Apple has a branding strategy that focuses on the emotions. Apple fully understands that all aspects of the customer experience are important and that all brand touch-points must reinforce the Apple brand.
This is the culture that people want to embrace when they wait in line at Apple Stores when they could just buy the product online. However, these products have outcompeted their predecessors and some of their counterparts because they provided an innovative and unique overall product usability and consumer experience.
It introduced the use of the mouse and features such as icons, fonts, folders, and audio to mainstream computers.
But premium pricing is also part of the marketing strategy of Apple. Take note of the iPhone as an example.
This all-access account allows users to manage their digital identity, files, and device preferences across different devices thereby allowing seamless transition. This success was repeated in with the introduction of the iPad tablet computer, and in March with the launch of the iPad 2 which sold 1 million units within 24 hours.
Customers adapt to Apple, Apple does not adapt to customers How and where do they get their customer pulse? The Apple Customer Experience The huge promise of the Apple brand, of course presents Apple with an enormous challenge to live up to.
For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network. Thereby, Apple products are positioned as superior over their competitors through this pricing strategy.
Because each product complements another product, consumers would usually choose to stick with the Apple brand rather than buying different products from different manufacturers and create a hodgepodge of varying product and consumer experience.Apple is one of the leading branding companies in the world.
Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. It's. Apple Branding Strategy. Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart.
Oct 05, · Leadership Strategy Apple's Most Important Branding Lesson For Marketers Apple’s brand value is USD $ billion– almost 15 times the amount of its brand value in Apple’s. The secret of any global brand success is cultural understanding. What if Apple has understood the underlying common-ness of all humans so that no-need.
for product customization is actually the highest form of cultural understanding?. Or, what if Apple has found the path to that sweet-spot, where there is a common ground among differing.
Today, product strategy is at the core of the marketing strategy of Apple.
Furthermore, it has become the competitive advantage of the company and its flagship products to include the MacBook, iPod, iTunes, iPhone, and iPad.
the Apple brand strategy includes several great components I will point out a few of them, Mostly about their strategy under Steve jobs leadership. * Apple is focused only on premium products. they don’t sell cheaper models of a apple smartphone.Download